No pain, no gain.
When you’re fundraising, the last thing you want is to spend loads of money printing brochures and mailing them out to people who might not be interested.
Digital brochures save you time and money.
They also allow people who are genuinely interested in your cause to find it and get involved.
This is what you can do to get your fundraiser brochure up and running.
Benefits of Using Digital Brochures for Fundraising
- Cost-Effective: More budget-friendly compared to printing and posting costs.
- Engagement: Videos, animations, and clickable links lead to higher chances for conversions.
- Wider Reach: Can be shared globally, connecting beyond boundaries.
- Measurable Impact: You can easily track and monitor metrics for improved strategies.
Steps to Create an Effective Digital Brochures
1. Define Your Objectives
Clarify your fundraising goals and the message you want to convey.
Determine the key points and information to include in your brochure.
2. Choose a Platform
There are so many online tools to help you DYI a brochure.
Here at Toast, we love working with charities and all things fundraising, and we would love to design it with you.
3. Content Creation
- Compelling Visuals: Use relevant high-quality images and graphics.
- Engaging Copy: Write with some flair and personality that’ll hit home.
- Multimedia: Add some videos and other graphics to keep people’s brains whirring and on the site.
- Interactive: Include links to donation pages, social media profiles and more.
4. Design and Layout
- Consistent Branding: Keep everything the same, align with your branding guidelines.
- Navigation: Organise logically with clear headings and sections.
- White Space: Balance everything out for easy reading.
- Responsive Design: Make sure your brochure works seamlessly on different screen sizes.
5. Call to Action (CTA)
- Clear CTA: Prompt readers to donate, sign up for things, or share the brochure.
- Urgency: Create a sense of urgency to motivate immediate responses.
6. Distribution and Sharing
- Website Integration: Host the brochure on your website for easy access.
- Email Campaigns: Send it to your mailing list (if you have one).
- Social Media: Post it everywhere, and urge people to repost it.
- Analytics: Utilise metric tools to track engagement and go from there.
7. Measuring Success
Regularly check data to see how well it’s doing.
Click-through rates, time spent on the brochure, and conversion rates are good ones to look at.
Use this to refine your strategies and fundraising campaigns.
Will You Try It Out?
It’s definitely worth reaching out to help raise awareness for your fundraising.
Especially when you don’t have to worry about making physical copies.
We love seeing people do amazing things for great causes and are always there to help you out.
Hopefully, we can make the process just that bit easier so you can focus on the fundraising.
