People perceive food very visually.
Creating a digital brochure for your restaurant should be a top priority if you want to increase your business success.
So sit back and relax as we take you through all the basics you need to create something wonderful for your restaurant.
The General Content
1. Mouthwatering Visuals
Visuals are at the heart and soul of your digital brochure.
In the restaurant business, it’s all about presentation.
Include high-resolution images of your restaurant’s culinary creations, like close-up shots of your best dishes.
Showcase your signatures, desserts, and even behind-the-scenes kitchen shots to create an inclusive, mouthwatering experience for your customers.
2. Engaging Menu Presentation
One of the primary purposes of your digital brochure is to display your restaurant’s menu.
Organise your digital brochure in a way that mimics your menu structure.
This helps customers easily find the food items they’re interested in.
Consider categorising your dishes – starters, mains, desserts and drinks – to help with navigation.
3. Highlight Special Offers
Restaurants often run special offers for events and throughout national holidays.
Make sure these are prominently featured on your brochure.
Eye-catching visuals and descriptions of these offers can entice customers to visit your establishment.
Don’t forget to mention limited-time deals or seasonal specials.
4. Showcase Ambience
Beyond just food, your brochure should give customers a glimpse of the dining experience.
Share images that encapsulate your restaurant’s ambience, decor, and overall atmosphere.
This helps potential customers envision themselves enjoying a meal at your restaurant.
5. Include Customer Testimonials
Word of mouth plays a significant role in the restaurant industry.
Share positive feedback and reviews from previous customers.
These testimonials build trust and credibility, assuring potential diners of your offerings and service quality.
6. Easy Access to Contact Information
Make it easy for customers to reach out to you.
Ensure your contact information, including phone number, email, and physical address, is readily available.
7. Mobile Optimisation
More and more people are using their mobile devices for everything.
Therefore, design your brochure to be mobile-friendly.
Test its usability on various mobile devices to ensure a smooth experience.
Make sure your brochure’s SEO is in tact and thriving.
8. Links to Social Media
Include links to your restaurant’s social media profiles.
Encourage your customers to engage with you on Instagram, Facebook, or Twitter (X).
Active social media profiles can provide a dynamic window into your restaurant’s daily life.
9. Call to Action
End your digital brochure with a clear call to action.
Get readers to take the next step, whether it’s making a reservation, ordering online, or simply visiting your restaurant.
Use compelling phrases like “Book a Table Now” or “Order Online Today” to prompt action.
Designing The Brochure
Choosing the Right Design Tools
Selecting the right design tools can make a significant difference in the final output.
If you have design expertise, you can use software like Adobe InDesign or Canva to craft a professional-looking brochure.
Alternatively, you can consider hiring a graphic designer who specialises in restaurant marketing materials.
Their expertise can take your brochure to the next level.
Here are some main pointers:
- Use a consistent colour scheme and fonts that reflect your brand.
- Include captivating visuals of your dishes and restaurant.
- Arrange your content logically, following your menu structure.
- Don’t overcrowd pages; use white space to maintain clarity.
Interactive PDF or Web Page
Your digital brochure can be in the form of an interactive PDF or a dedicated webpage on your restaurant’s website.
An interactive PDF allows you to include clickable links, buttons, and even forms for reservations.
A webpage, on the other hand, provides more flexibility for multimedia elements and can be easily updated.
Distribution Channels
Decide where and how you’ll distribute your digital brochure.
Here are some options:
- Website: Host the brochure on your restaurant’s website. Create a dedicated page where customers can easily access and download it.
- Email Marketing: Send the digital brochure as an attachment or a link in your email newsletters. This is a great way to reach your existing customer base.
- Social Media: Share the brochure on your social media platforms to reach a wider audience. Consider using eye-catching graphics and captions to promote it.
- Online Directories: Submit your brochure to online directories and platforms relevant to the restaurant industry. Websites like TripAdvisor or Yelp often allow businesses to include digital brochures.
- QR Codes: Create QR codes that link directly to your digital brochure. Place these codes on your physical menu or promotional materials for a seamless transition from offline to online.
Regular Updates
Your restaurant’s offerings, events, and promotions may change frequently.
Ensure that your digital brochure is regularly updated to reflect these changes.
An outdated brochure can lead to customer disappointment.
Analytics
Track the performance of your digital brochure.
Use analytics tools to monitor how many people have viewed or downloaded it.
Perhaps get a team of SEO experts involved to totally optimise and improve how your brochure ranks in search engines online.
This data can help you refine your marketing strategy.
Takeaway
Whilst you could have a kick at this yourself, hiring a professional team can do things for you that you thought no one could (nudge nudge).
If a digital brochure looks well-designed and well-thought-out, people will likely order you food or book a table at your restaurant.
Without good digital marketing, you miss out on at least 60% of your demographic, give or take.
Don’t miss out on something big!
